SUSTAINABILITY AND HEALTHINESS AS SENSORY MARKETING STRATEGIES: A NARRATIVE REVIEW

Abstract

The modern dietary pattern, characterized by the high consumption of processed and ultra-processed foods, has been a threat to the health of the population and the planet, considering the environmental impacts involved in food production. In this context, sensory marketing has been used by food industries to influence food choice through a set of sensations of interest to the company's marketing strategies and mission. Considering the need for changes in eating behavior, food production methods based on sustainability have been investigated and may arouse the interest of the population more concerned with the environment. Thus, sensory marketing based on different strategies and levels of sensitivity to sustainability attributes is a tool to mitigate the environmental impacts of food production. Directing the way of thinking and interacting with food in order to promote health and minimize the environmental, social and economic impacts caused by the excessive consumption of ultra-processed foods, will allow future generations to use the current physical and environmental resources, currently available.